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Multisided Retail Platforms (MSPs) are digital platforms that connect multiple user groups, such as buyers and sellers, allowing them to interact and exchange goods or services. These platforms create value through network effects, where the platform becomes more valuable as more users join. Examples include Amazon, eBay, and Etsy. MSPs typically generate revenue through commissions, subscriptions, or advertising. They offer benefits like broader market access for sellers and a wide product variety for consumers, while facing challenges like competition and quality control.
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